Email Marketing From Veniti Media
Mention email marketing to most web users and they instantly think of spam, but ethical email marketing is a genuinely useful tool for websites and for visitors. Managed properly, email marketing enables you to have your marketing message read by hundreds, thousands, or even millions of potential readers. All of these readers will be willing to receive your communication and a good percentage will take the desired action upon its receipt. By using Veniti Media for your email marketing campaign you can take the gamble out of your next marketing campaign.
As well as issues with spam, email marketing campaigns need to consider the following factors:
Deliverability – avoiding spam filters is a part of deliverability, but a good email marketing campaign manager needs to consider all aspects concerning whether an email can be delivered to its intended recipients.
Compatibility – different email clients and webmail accounts render HTML emails differently. Previewing a design of your email in each of the major accounts, at the very least, is essential to ensure that as many of your recipients as possible receive your communications.
Content checking – as well as avoiding common spam keywords and topics, the content needs to be good enough to sell your product and inoffensive. Controversy can be viral, however, and a controversial newsletter or email is sure to whip up a storm, when done properly.
Opt-outs – all email recipients should have opted in to receive marketing communication from you or your business. Similarly, all recipients should also be provided with ample and reasonable opportunity to opt out of receiving future communication.
List management – with opt-in and opt-out options an integral part of email marketing, close management of your email list is vital. One example of this is to ensure that when a recipient opts out they aren´t simply deleted, but are added to an opt-out list instead.
Tracking and optimisation – as with any marketing campaign, the ultimate success of an email marketing campaign can only be measured using appropriate and accurate data. In turn, this data can be translated into methods to improve future campaigns and gain better results.
Veniti Media Email Marketing Services
Veniti Media has experience in acquiring, building, and managing extensive email lists. We are also experienced in the successful creation and delivery of email marketing campaigns. To discuss how the Veniti Media email marketing service can aid your website, contact us today for an informal chat.
