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Veniti Media | Press Advertising
When considering a press adverting campaign there are two main venues to think about; newspapers and magazines. Each has its advantages and disadvantages. The magazine ads look better but the quality and the workmanship that goes into producing a magazine ad make it expensive. The readership of a magazine, on the other hand, is much easier to target, and is comes with the type of magazine you choose; a car magazine, sports or fashion magazine.
On the flip side, magazine ads are viewed more times than newspaper ads and can double the exposure of the readership. The lead time, until you can see your ad in print in magazines is sometimes up to 6 months, the newspaper ad is much quicker and cheaper. Veniti Media is your best solution no matter which form of advertising you choose.
Newspapers vary in circulation and with that they vary drastically in price. From the national press advertising campaign in newspapers such as The Wall Street Journal or The London Times to small local press, advertising in newspapers still holds a charm.
Newspapers give credibility to the ad. Unlike radio advertising that is heard while doing something else, newspaper reading is done when a person has leisure time and his attention is not diverted. Veniti Media understands this and works hard to create a newspaper ad campaign that cannot be ignored.
Local press advertising has benefits when dealing with a local supplier. National press advertising campaign is beneficiary to national brands or internet commerce. To figure out how much each newspaper is charging, the newspapers have a rate card that determines the rate of an ad.
To help you weed through all this information, we at Veniti Media are offering our experienced team of experts in research and advertising. With our vast experience in internet marketing, we are branching out to radio advertising, TV advertising and national and local press advertising, to help you maximize your earning potential.
